Bulova is an American watch brand founded in 1875. It is currently owned by the Japanese conglomerate Citizen Watch Co. It manufactures watches and other accessories and is based in New York.
The bohemian immigrant Yosif Bulova is behind the company. In 1912, he launched his first factory dedicated entirely to the manufacture of watches.
Making watches in his factory in Biel, Switzerland, the entrepreneur began standardized mass production, new to watchmaking. In 1919, Bulova offered the first full range of men's watches.
The visual style of his first advertisement made the watches popular with the American public. But beyond the original style, precision and technological research also became imperative for Bulova. In 1927, he established an observatory on the roof of a skyscraper located on 580th Avenue in New York to accurately determine universal time.
It was in New York that Bulova innovated watchmaking and developed a number of tools for the industry.
On January 10, 2008, Citizen purchased the watch company Bulova for $250 million.
It currently designs, manufactures and markets several different brands. And in 2010, Bulova introduced the Precisionist, a new type of quartz watch with a higher frequency crystal (262144 Hz, eight times higher than the standard 32768 Hz), which is claimed to be accurate to within ± 10 seconds per year (0.32 ppm).